Hub Mentality is a must read for anyone wanting to run a successful business over the next several decades. Palmer and Woolston brilliantly outline the new, Internet-driven reality of the present and future of commerce. As a business owner and university instructor of entrepreneurship, Hub Mentality will become an indispensable guide for my own business and be required reading for my students who face a wildly different marketplace than the one that existed 10 years ago. Ignore Hub Mentality at your own peril!”

-David Grant, MBA; Department of Business, Southern Utah University; Founder & Vice President, MetalCraft Precision Products, LLC

I owe my business success to authenticity and trust, and Hub Mentality is the handbook for building trust in the new economy for any type of business. It teaches you how to use technology to build and deepen relationships and compete more effectively in the marketplace. Hucksters will be disappointed that it’s a ‘get-rich-slow’ system — but that’s exactly how it should be. The system is simple, but the thinking behind it is surprisingly uncommon.”

-Kenton Brown, Co-Founder, Sente Mortgage

Everything you’ve ever been taught about selling is wrong. To be successful today, individuals and companies need to unlearn their outdated methodologies and implement the ‘Hub Mentality.’ I’ve spent my entire career focused on selling only to find the process starting over month in and month out. Reading Hub Mentality has shifted my perspective on the value of finding, building and retaining customer relationships through interaction that creates value over and over again. Customer relationships and brand loyalty are at a premium. This book was effective at re-directing my energy to creating a new ‘hub’ based on coherent interaction with my customers that will lead to greater success in every aspect of my business and my customers.:”

-Greg Nielsen, Chief Sales Officer, Velocity Networks

The good news: Hub Mentality is not only an easy, smooth read, it convinced me, with compelling detail and case studies, that ‘hub mentality’ is the only sane way to conduct business anymore. It is necessary and slightly overdue. A must read for any business that wants to survive in this information age. Period.

“The bad news: None. I read it twice to be sure.”

-Jean Carpenter Backus, CPA, CFP, Founding Principal of Carpenter & Langford, PC., Wizard Academy Board Member, Public Speaker, Money Magnet, Author of The Naked Accountant

The customer of any business will finish this book saying, ‘Yes! This is exactly the kind of organization I’ve been yearning to buy from!’ For precisely that reason the owner of every business should read it.”

-James Ure, Founder & Headmaster, Williamsburg Academy

Hub Mentality is a business book for the new businessperson. And by new businessperson, I mean one who is too busy and too smart to waste their customer’s time with traditional interruptive marketing. Hub Mentality introduces and builds upon the concepts of strong content, community and the ability to share the good work that one does.

“While it’s inspirational, I’m happy to say that it’s not full of cute old adages disguised as ‘business advice.’ This is the real meat of doing business in the 21st century and doing it well. Knowing and using just a portion of the information in this book can make a big difference in the bottom line of your business. Using ALL of the information….well, I think you’re in for quite a ride.”

-Charlie Pabst, Owner, Charfish Design

Hub Mentality is relevant, insightful, and cutting edge. The concrete examples throughout show how the methodology can be applied to almost every industry and company. As entrepreneurs, it’s often difficult to step away from the trenches and look at the bigger picture, but this book helped me do that. It’s helped me to refocus and re-energize my marketing efforts, and it will become mandatory reading for our employees. I particularly appreciated that the authors don’t waste words. It’s a quick read, but with lasting impact.”

-Justin Mabey, Owner, Cordovan Art School, Round Rock, Texas

I interact with entrepreneurs as well as established business interests on a daily basis. On many occasions I find it necessary to advise these entities on matters outside the realm of intellectual property, my area of expertise. I found the Hub Mentality to be insightful and applicable to not only my own practice, but an invaluable resource to those parties with whom I interact. I will definitely recommend that they include Hub Mentality in their arsenal for building and maintaining a successful business.”

-Jed H. Hansen, Registered Patent Attorney

I found Hub Mentality to provide a solid set of theory, evidence and ‘how to’ knowledge for building and creating a hubcentric business. This is a business that has taken the time to figure out and cultivate a powerful ecosystem with their customers and products. The result is a completely unique level of customer experience & loyalty, tighter information feedback loops and increased profit margins. For anyone wanting to build a business that treats people (both customer & employees) with dignity and transparency, this is a wonderful book. On a more personal note, I have seen this model in action. I have seen Stephen and Carl practice what they preach and I am reminded daily of how customers will find you when you have planted seeds of value & general good will ahead of time.”

-Brady Uselman, Ph.D.

Not only a must read, but a must do for any company that wants to learn to leverage technology and prosper in the new economy of the information age. Palmer and Woolston will teach you how to navigate the labyrinth of technology media where the customer has the power and community is king. Get it, read it, do it.”

-Kim Palmer, Sales Manager, Hedgehog Solutions

In my five years of involvement in the ever changing and fast paced world of marketing and advertising, I can affirm that traditional tactics no longer work. If they do work, they lead to short lived and flighty clients and customers that have no loyalty to your business. Furthermore, I have found that you can spend a large sum of your budget trying to secure these short term clients. Hub Mentality nails the new strategies, methodologies, and technologies that are essential in today’s business landscape. It clearly articulates the shift that has occurred in the marketplace, explains the factors affecting consumer decisions, and most importantly, details the steps to shake the old mentality and transform to a business that has clients that ‘become your advocates and evangelists’…and there is no better advertising than that.”

-Jay Van Sickle, Vice President of Operations, Inspired Learning Group

Carl and Stephen are sharp and savvy. While authors Neil Howe and William Strauss have spent years spreading the message of a coming “Fourth Turning,” Stephen Palmer and Carl Woolston show you what the new rules and business strategies are for that fourth turning. Pay attention, the world is about to be turned on its head and these guys have the new map for business success.”

-Dr. Shanon Brooks, President, Revalue America Tours

I love Hub Mentality! As a business owner for over 20 years I have seen the effectiveness of print advertising decline. I now have been given the tools to keep my business viable in the 21st century. I can see many areas in which I need to expand my knowledge to take advantage of this new trend in business.”

-Dan Owens, Owner, Timberline Sawmill & Cabin Company

Hub Mentality is right on. This is the ONLY way to grow and build your business. Forget about the old school tactics. No doubt it has the power to produce major results in your business. I highly recommend Hub Mentality. The ideas presented are exactly what I am doing to build my business and it flat out works!”

-Setema Gali, Author, Speaker, Presenter, Life Changer

Hub Mentality is a great introduction to the concepts and application of authentic ‘advertising’. Building a culture around products and services vs. throwing ads and sales jargon in front of uninterested prospects is a much more productive and profitable way of approaching marketing. The concepts discussed in the book were first introduced to me through a $5,000 coaching program over a year ago. You guys have hit the nail on the head in regards to marketing for any small or medium-sized business.”

-Dustin Olenslager, Owner, DGO Consulting

Businesses are vastly extending their reach using the internet. But customers are overwhelmed by marketing messages and their attention is becoming ever more precious. They no longer respond to the old style of hard-sell marketing. Hub Mentality is about a new kind of authentic, relationship-based marketing. It provides profound insights into how to create a positive, permission-based relationship with customers. It’s a handbook for a new kind of business that customers seek out and want to work with. Highly recommended reading!”

-Steve Omohundro, Ph.D.